UIC is excited to welcome Idealstad as a new partner, aiming to provide additional support to startups on their growth journey. Idealstad, a forward-thinking player with expertise in business development and strategic communication, will offer tailored assistance to UIC-affiliated entrepreneurs. Their services include pitch training and Six Sigma for process optimization. Idealstad, founded by Göran Brocknäs and Zeo Martins, brings decades of experience in sales, marketing, business development, leadership, and communication.

Idealstad will provide operational support and guidance for innovative entrepreneurs connected to UIC. This collaboration is expected to add significant value for entrepreneurs in UIC’s business development programs, helping them understand their market, develop their business, and communicate effectively with investors and customers. As a partner, Idealstad will play a crucial role in offering tailored expertise to entrepreneurs in Uppsala.
Göran Brocknäs, founder and CEO of Idealstad, expresses their longstanding commitment to Uppsala’s innovation system, contributing to the success of UIC companies and Uppsala as a whole. Idealstad’s broad expertise aims to make companies more profitable, efficient, and effective in communication.
Håkan Tribell, Business Development Manager at Idealstad, highlights their ability to enhance understanding between businesses, academia, and public administration. UIC is thrilled to welcome Idealstad to its network, recognizing the significant need for their knowledge and services among UIC-affiliated companies.
The collaboration opens up opportunities for more entrepreneurs to receive support, and both parties look forward to exploring new possibilities together.
As part of UIC’s success, partnerships with competent external entities like Idealstad contribute valuable knowledge and services at favorable rates for UIC-affiliated businesses, spanning areas such as software development, legal, design, finance, and patents. Idealstad will leverage its expert competence to support UIC companies across all phases of their development.